Are you out of fashion? balabalabalabalabala……
China market is different with western markets. As a global company, you have to consider the local strategy. Distrust is the main threat to foreign companies. Because of Chinese traditional culture of anti-trade and the huge economic growth in the past ten years, public don’t trust most companies.
For example, Haagen-Dazs met a crisis of confidence since the “dirty kitchen incident” and Nike’s brand confidence also set a new low because the problem of child labor. Famous foreign brands did bad things in China and it caused public lose trust again. Even Microsoft’s donation projects was said to be a conspiracy to make users online in order to earn more advertisement fee.
Though others see challenges, we see opportunities. We can’t just stand by and do nothing. We should open up a new way for long-term consulting. Our team is going to help you convey the sustainability develop idea to your manufacturers, employees, consumers and shareholders.
Only companies which continue paying attention to environment issues and undertaking social responsibility could sustain raise consumers’ brand loyalty.
For environment issues, balabalabalabalabala……
For social responsibility, CSR (Corporate Social Responsibility) became an important norm years ago. The main idea is: “How to make a business earn profits and help others at the same time?”
Donating money is not the only and also not always the right way to help others. We should find out what people need and want.
Being a sports brand, you may like your brand image to be “close community”, “healthy” and “never give up”. Strong brand influence could be your weapon, to fix social problems such as estranged relationship between people, insufficient medical-care services and poor kids’ education.
In order to become a sustainability business, hope you are ready to choose us as your consulting partner. Compare with other consulting agency in China, we have more experiences working with global companies like Coca-cola and Sony. Under the big umbrella of Isobar, there is Carat and Wwwins which you understood very well.
You are able to own full service from planning to execution.
The most important: We are one of few sustainability consultants in the world. Our central thought is working long-term with customer and to improve the commercial chain to catch up the green bandwagon.